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Stay connected! The Chamilia email: Be the first to hear about new products, promotions, trends, and other Chamilia news… The family is growing – Swarovski collaborates with Chamilia
Constantly exploring new possibilities to cater for the entire universe of multifaceted women, Swarovski early understood the amazing potential of customizable jewelry as more and more fashion savvy consumers want to wear unique products, which fully express their personality and style. Therefore Swarovski decided to join forces with Chamilia, the American jewelry customization expert, to present a joint eye-catching collection of beads that customers can mix and match to compose their own bespoke creations.
Robert Buchbauer member of the executive board: "We, at Swarovski are delighted about our partnership with Chamilia. Together with Chamilia we have taken the first step into achieving our strategy of becoming the leading jewelry brand worldwide.
A refined co-branded collection to create personalized jewelry
Founded in 2002, Chamilia is recognized for its contemporary designs, fine hand-crafted details and high quality products. Its customizable jewelry concept makes it the growing brand in personalized jewelry category.
Sharing an exigency to create something outstanding Swarovski merge their know-how with Chamilia to create a co-branded collection of collectable beads, which shine with brilliant crystal and merge Swarovski's unique crystal faceting skills with Chamilia's strong fashion sense. In total, 30 delicately crafted beads have been designed featuring a wide range of colors and motifs. The glow of precision cut crystal stones are enhanced with Sterling silver, refined and on-trend, providing customers with boundless possibilities.
A long-term partnership
With the expertise of Chamilia, Swarovski intends to strengthen its competence in customizable jewelry, upgrading customization with a fashion-forward twist.
Both Swarovski and Chamilia firmly believe in the mutual value of their alliance and plan on combining their expertise and talent in a long-term collaboration.
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